Instagram is a platform that is among the top social media sites. It is also one of the most powerful tool used by most businesses to market their content and drive sales.
According to recent research, Instagram has topped over 1 billion users and still counting.
Any startup business owner that fails to utilize this platform is at risk of losing over 1 billion potential customers. The good news is, that it’s not too late to start.
Looking to learn how to promote your business to your target audience on Instagram?
In this post, we’ll be sharing the top 5 tips that guarantee sales on Instagram.
1. Optimize Your Business Profile
The first step that guarantees sales on Instagram is to have a profile. Your personal profile that involves your hobbies and likes should always be separate from your business profile. Hence, your business profile should sell you and your business to your target niche to know what product you’re selling or what services you’re offering.
Optimize your bio description to have a contact address with a call to action (CTA) for your customers to easily reach you. Share links to your website so as to drive traffic. Your Instagram stories should advertise your brand with exciting videos on the services you offer, engaging graphics designs carrying your brand logo, and sponsored ads.
2. Grow Organic Followers
Another step that guarantees sales on Instagram is growing your followers organically. Buying or spamming followers through messages to follow you directly has never been the best idea for a business owner who wants to have real customers and generate sales.
Be authentic in everything you do. Build followers with an active online presence and gain their trust through consistent engagements.
3. Make Use Of Relevant Hashtags
Hashtags are notable tools businesses frequently use to guarantee Sales on Instagram. Hashtags are like keywords on Instagram. Using the right combination of hashtags when representing your brand, will make it easier to direct the right customers to you.
Make a thorough research on hashtags for new trends, learn how they work, and always choose the right combinations that will be effective for your business.
4. Your Contents Should Be More Compelling
To guarantee Sales on Instagram, always present what you want to promote. The content of your feed should be creative to grab the attention of an audience. Use proper colors, texts, and high-quality images to keep your feed engaging. Keep your content fresh and always follow new trends. This will easily convert your audience into customers.
5. Interact With Your Audience
People will get bored if your posts are always about buying and selling. Instagram is a platform for socialization so make your audience happy with regular interaction. Do questions and answers, create polls, and create a quiz that leads to giveaways. Most importantly, run discounts or promos during special holidays. This will keep your audience always eager to know what your next post will be about, and it will guarantee sales on Instagram.
Instagram remains the best social media platform to market your business and generate sales. With so many users ready to be converted to customers, grab this opportunity today and follow the five tips effectively and optimize your business to that level you want it to be.